Sunday 15 April 2012

How effective is the combination of your main product and ancillary texts?


Throughout the making of my main product and my ancillary text, I was constantly thinking of a way to link the three products through colours, images and text.

Firstly, a way I have link all three of my products is through the use of image. The main character played by Daniella Bick is present in all three of my products. I felt it was important to keep her visible throughout all of the products as it clearly shows that the products are linked. This is conventional within the media industry as a majority of films will display the main character or characters on at least two of there products, mainly things to do with advertising.

I decided to use costume to show that my ancillary texts linked in with my main product. Daniella wears a red coat, again visible in all three texts. For me it was important that I had the coat visible throughout as it kept the characters sense of innocents. Also the colour red represents danger, and with my products within the horror genre it signifies that there is some form of danger ahead.

I tried to link my text, however my fonts a different to suit each product instead I used the colours of the text to link. I stuck to a colour palette of red and white, the red as it represents danger and white because it gives a sense of innocence and purity to the products.

To try and sell my products I used a number of different ways to market them, mainly present in my magazine cover. I used conventional techniques that are present in a lot of todays media products such us pugs and banners which draw in the audiences attention and make them want to know more. 

Also I used tag lines to entice my audience, this could be classified at my USP (unique selling point) as its unique to my product and offers something that other magazines may not. another USP would be the exclusive interview I offer with the director of 'Senses' again making this unique to my magazine and drawing in the attention of my target audience

1 comment:

  1. innocence not innocents

    Gemma - I like that you will be presenting this in a different way, good. However, this section is a little brief.

    What is your USP? How does this link with your target audience?
    How do your three products perhaps encourage a wider audience? What advertising/marketing techniques are you using to sell your product?

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