Visceral Pleasures; When a film has a physical effect on you. For example makes you physically sick.
Intellectual Puzzles; When a film makes you want to figure out the puzzle. For example in National Treasure you question whether they will solve the riddles or not, and you try and work them out for yourself.
Counter-Culture Attraction; This is when a audience can view something that doesn't conform to the typically conventions of society or what they deem to be correct.
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